Worldwide Toys and Games Industry to 2027 – Featuring Hasbro, Mattel and Playmates Toys Among Others –


DUBLIN–()–The “Toys and Games Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” report has been added to’s offering.

The global toys and games market reached a value of $105.2 Billion in 2021. Looking forward, the publisher expects the market to reach $136.9 Billion by 2027, exhibiting at a CAGR of 4.6% during 2022-2027.

Companies Mentioned

  • Hasbro
  • Mattel
  • Ravensburger
  • Tomy
  • The Lego Group
  • Funtastic
  • JAKKS Pacific
  • Lansay
  • LeapFrog Enterprises
  • MGA Entertainment
  • Playmates Toys
  • ToyQuest
  • Vivid Imaginations

Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Toys and games are playthings which range from rattles, dolls and toy cars to skipping ropes, board games and jigsaw puzzles. They come with an intrinsic value that adds to the overall development of children. Toys help the children to express their emotions and boost their creativity. Whereas, games are a great way to de-stress and help in improving the cognitive, physical and social skills. In recent years, the rise in the popularity of interactive and multi-functional toys and games has had a substantial impact on the toys and games industry.

The sales of toys and games based on popular characters from cartoons, TV shows and movies are escalating, in turn, propelling the market growth. Moreover, the global population is expected to grow from the current 7.6 Billion to over 9.6 Billion by 2030. Population growth coupled by continuously rising personnel disposable income levels is expected to represent a strong catalyst for the global toys and games market.

Furthermore, apart from children, the sale of toys and games are also expected to be driven by older consumers, especially in segments such as action figures and accessories. Some of the other factors that are driving the demand for toys and games are adoption of free-to-play gaming, increasing popularity of educational and scientific toys, growing demand for eco-friendly toys, etc.

Key Questions Answered in This Report:

  • How has the global toys and games market performed so far and how will it perform in the coming years?
  • What are the key regions in the global toys and games market?
  • What has been the impact of COVID-19 on the global toys and games market?
  • Which are the popular product types in the global toys and games market?
  • Which are the popular distribution channels in the global toys and games market?
  • What are the various stages in the value chain of the global toys and games market?
  • What are the key driving factors and challenges in the global toys and games market?
  • What is the structure of the global toys and games market and who are the key players?
  • What is the degree of competition in the global toys and games market?
  • How are toys and games manufactured?

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Toys and Games Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact Of COVID-19

5.4 Price Analysis

5.4.1 Key Price Indicators

5.4.2 Price Structure

5.4.3 Margin Analysis

5.5 Market Breakup by Product Type

5.6 Market Breakup by Distribution Channel

5.7 Market Breakup by Region

5.8 Market Forecast

5.9 SWOT Analysis

5.10 Value Chain Analysis

5.11 Porter’s Five Forces Analysis

6 Market Breakup by Product Type

7 Market Breakup by Distribution Channel

8 Market Breakup by Region

9 Toys and Games Manufacturing Process

9.1 Product Overview

9.2 Raw Material Requirements

9.3 Manufacturing Process

9.4 Key Success and Risk Factors

10 Competitive Landscape

10.1 Market Structure

10.2 Key Players

10.3 Profiles of Key Players

For more information about this report visit

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