Netflix Gaming Will Arrive On iPhone But The App Store Isn’t Friendly

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The Netflix Gaming service – known as “Netflix Games” in France has been available since early November and is gradually being rolled out in France and other parts of the world. However, for the time being, this novelty is limited to the SVoD platform’s Android app. There are additional issues to consider when using an iPhone.

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Netflix obviously wants to bring the same games to iOS subscribers, but the company will have to deal with Apple’s strict App Store rules. This prevents third-party applications from offering games for download to their users. For this, you must use the App Store or a web app to circumvent the rule.

This is precisely the concern that cloud gaming services such as Stadia, GeForce Now, and Xbox Cloud Gaming on iPhone have already expressed.

As relayed by The Verge, Mark Gurman, an Apple-focused journalist, writes in his most recent newsletter that Netflix will choose to make all of its games available on the App Store. As a result, users will be unable to download and play available titles directly from the app in this scenario.

According to Mark Gurman, you’ll only be able to launch a game from the Netflix iOS app, but doing so will change your app. In comparison, on Android, the games are undoubtedly downloaded through the Play Store’s services, but they are well integrated into the application, with their own tab dedicated to Netflix Gaming.

Doing so means Netflix will follow Apple’s rules, but it is debatable whether this is the best solution. We recall Microsoft complaining about a “bad customer experience” due to the lack of an all-in-one service.

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This is also why Mark Gurman believes Netflix’s games could be made available on the cloud. This means you’d have to use a web app, such as the platforms mentioned above. It is still far from ideal.