Lakers superstar LeBron James has decided to invest in a new tequila and mezcal brand, guess what, the woman behind Diddy’s billion-dollar booze business has been hired to run it.
Dia Simms the music mogul’s former protégée who spent over 15 years helping him build Cîroc is the new CEO of the James-backed Lobos 1707 line, according to a press release.
A source revealed that LeBron James invested in the brand with partner Maverick Carter because of its commitment to “diverse leadership.”
Simms had left Diddy’s company last year to enter the cannabis industry, but she has now gone back to the booze biz based on the new development.
Fellow hoopers Anthony Davis and Draymond Green are also investors in the company, which had a debut profile in WSJ. Magazine Wednesday.