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A Whirlwind Tour Of Faraday Future’s Ambitious New SUV

Then it came time to discuss the features and, boy, does this car have a lot of them. According to Faraday it will be the most connected vehicle in the industry.

A Whirlwind Tour Of Faraday Future's Ambitious New SUV - SurgeZirc France
A Whirlwind Tour Of Faraday Future's Ambitious New SUV / Photo credit: Engadget

Faraday Future has had its share of bad press. Right before Christmas it invited a group of journalists to tour its headquarters in Gardena, California. The new company was unveiling its first real car at CES in a few weeks. But instead of wowing the world with its nonstop teaser videos, the company’s shedding of executives and reports about its financial turmoil drew the most attention.

Faraday needed to make a big impression ahead of CES while also ensuring that the technology-drenched FF 91 SUV and the secret sauce behind it were kept under wraps until its big press conference, scheduled for Jan. 3rd in Las Vegas.

So after the PR team affixed stickers to the front and back lenses of my iPhone, they gave me and other reporters a tour of the facility. It ended with a ride in one of the company’s 12 prototype cars and a look at the final design.
The ride was impressive, and the design is striking. But as the day progressed it became clear that Faraday is cramming a ton of features into its first car. It’s hard enough to build an automobile, but to make your first one this complex doesn’t seem like the best plan if Faraday is truly in such dire financial straits.

As we were led through the offices, we were given a series of presentations about how the company is building its first car. Faraday is extremely proud of how it used VR to design the vehicle (other automakers do that) and talked at length about how its computer-model simulations of impacts were nearly identical to real-world collisions. That’s great when you’re figuring out how to build the safest frame without crash testing a bunch of prototypes.

Then it came time to discuss the features and, boy, does this car have a lot of them. According to Faraday it will be the most connected vehicle in the industry. Think multiple modems connecting to any and all available carriers for the best network speed. The idea is to get the best that carriers have to offer in an area so you can stream movies, games and whatever else you need to be entertained in the car.

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