In 2019, JAXJOX debuted the Kettlebell Connect, a $349 smart kettlebell with adjustable weights, activity tracking, plus Peloton-like subscription classes. Later that year, the company released the $99 Foam Roller Connect, which has five vibration intensities and three massage zones.
Today, the company is taking things up a notch, with the introduction of an all-in-one connected Interactive Studio that combines all of the above.
The Interactive Studio consists of a 43-inch touch screen TV, the aforementioned foam roller, Kettlebell Connect 2.0 (it now has real-time data capture as well as an updated shell and handle design), plus two new products: the Dumbbell Connect and the Pushup Connect. The bundle costs $2,199, but if that’s too rich for your blood, you can opt to buy the items more suited to your needs separately.
The television can be rotated horizontally or vertically depending on your preference. The vertical layout splits the workout and live data, while the horizontal layout shows the full screen. The horizontal option also gives the user the option to stream TV content like Amazon Prime and Netflix (this option will arrive in 2021).
According to JAXJOX, a horizontal screen also allows two people to work out side by side via split-screen. It also tilts downwards by 15 degrees for floor exercises so you won’t need to strain your neck looking at the screen.
While each individual component comes with an optional subscription for live and on-demand classes via the app, the full Interactive Studio offers users a more feature-packed JAXJOX Studio membership.
Unlike the app subscription, Studio membership features multi-user abilities (up to 6 people per household can use the same membership), unlimited classes (the app version has limited live classes) and personalized workout recommendations. There’s even the ability to “workout with friends” so you can stream an exercise with a buddy at the same time.
Both the app and Studio membership offers analytics, leaderboard competition and “Fitness IQ” which measures strength progression (only available on dumbbell and kettlebell). A regular app subscription costs $13 a month, but the Studio membership is $40 a month. JAXJOX offers a variety of different classes, ranging from HIIT and strength workouts to yoga and meditation.
