Rihanna has already made her mark on lingerie, skincare, and makeup, and now she’s expanding her Fenty brand to include fragrance.
The 33-year-old superstar teased her upcoming perfume launch on Wednesday afternoon by posting two black-and-white promo shots to Instagram, but she didn’t share a release date or any details about what the fragrance might smell like.
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She wrote, “#FENTYPARFUM COMING SOON 
The fashion icon posed in an off-the-shoulder leather jacket and thin-strapped camisole, with minimal makeup and multiple diamond earrings.
She also wore her hair in a side part with slicked-down sideburns.
“YAS RIH! EXPAND ON THAT EMPIRE”, artist Hayden Williams commented on Rihanna’s post, while Lizzo simply wrote, “Wow”.
“I can’t wait until #FentyHome!” joked photographer Quil Lemons. I require the bed sets.”
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While many fans appeared to be equally excited about the singer’s fragrance, others couldn’t help but mention her long-awaited return to music. “We were expecting the Fenty album, but it’s fine boo,” one user commented.
It is not Rihanna’s first foray into fragrance; she previously released several perfumes through a licensing deal, including Reb’l Fleur, Rogue, and Nude. However, Fenty Parfum is her first fragrance under her own label.
The bad girl is also known for always smelling good; fellow celebrities Lil Nas X, Nick Jonas, Jennifer Lawrence, and Ryan Seacrest have all praised her signature scent in the past.
The multi-hyphenate also has a slew of other fashion and beauty projects on the go. Despite the recent closure of her luxury Fenty label with LVMH, she has had significant success with her other brands.
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Her billion-dollar Savage X Fenty lingerie line, which produces intimate apparel for both men and women, has made a name for itself with an annual fashion show streamed on Amazon Prime; celebrities such as Paris Hilton, Laura Harrier, and Lizzo were among those who attended the 2020 presentation.
Rihanna also applied to trademark “Fenty Hair” in March.
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