Kendall Jenner is facing backlash over the new ad campaign for her 818 Tequila after she took to her Instagram account to share the new photo and video promos for the brand which was recorded on an agave farm in Jalisco, Mexico, where she set up shop for the new biz.
After sharing the pictures, Kendall Jenner captioned it by writing … the “incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!”
The ad features Kendall wearing jeans, a cowboy hat and a loose cotton shirt over a tank top as she was riding on horseback among rows of agave plants and sipping tequila on the back of a pickup truck.
Many followers of the reality show star believe that the look capitalized on stereotypes associated with Mexican farmers.
One critic tweeted, “YOU’VE GOT TO BE KIDDING ME… Leave it to Kendall to be as tone-deaf as possible, this is so offensive. Modeling that chic migrant worker look for her tequila brand, watch her cry and say she didn’t know later on for the 100th time.”
“Me as a Mexican, im begging yall that live in the US to DO not consume Kendall Jenner’s tequila because what she’s doing is called Cultural Appropriation making it hers. Listen to us Mexicans when we tell you that this is wrong. It is our culture and we don’t want a white woman profiting from our culture,” another added.
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Some of Kendall Jenner’s die-hard fans weighed in immediately to defend the reality TV star’s business, saying men such as George Clooney, Dwayne ‘The Rock’ Johnson, LeBron James, Kevin Hart and many more have launched tequila brands without being accused of appropriating Mexican culture.
One supporter tweeted, “Kendall Jenner’s 818 tequila is no different than George Clooney’s Casamigos or The Rock’s Teramana.”
Another added, “I get why Kendal shouldn’t own a tequila & I’m for it, BUT why don’t y’all have that same energy with every celebrity who owns a tequila that isn’t Mexican ????”
Jenner has yet to respond to the backlash, opting instead to shut off comments on the offending post.