Licorice Lovers Rejoice! Wiley Wallaby Kicks off National Licorice Day Apr. 12 With Mobile Marketing Tour Launch in Midtown Manhattan


NEW YORK–()–Wiley Wallaby – the nation’s best-loved soft-and-chewy licorice – is celebrating National Licorice Day by hosting the inaugural stop of its 29-city mobile marketing tour Apr. 12 in New York City. The five-month tour will cover more than 10,000 miles and distribute more than 500,000 samples of delicious Wiley Wallaby licorice.

With the country coming together again after a two-year hiatus, this summer is the perfect time to create a sharable snacking experience with 17 different flavors of soft, chewy Wiley Wallaby licorice. Visitors to the Wiley Wallaby mobile marketing experience can savor every bite of flavor-bursting deliciousness while sharing a moment of sweetness together to celebrate summer’s arrival.

“We take care to create licorice that everyone will love. Snacking always brings people together, and our mobile marketing experience will celebrate not just the quality of our product, but the moments it helps create,” said Jadi Anderson, Director of Marketing & Product Development for Wiley Wallaby. “We invite everyone to look for our colorful, red Wiley Wallaby van at their favorite events this summer, stop by, say hi, and share a snackable moment with us.”

About the Tour

The Wiley Wallaby Mobile Tour kicks off Tuesday, Apr. 12 in New York City beginning at 8 a.m. The experience – located in Midtown Manhattan at West 49th St between 5th and 6th Avenues – will contain various engagement elements, including moments designed to surprise and delight consumers both young and old.

The tour features:

– Sampling opportunities for select flavors

– Photo opportunities and social media engagements

– Custom charm bracelets

– Facts and learnings about licorice and the Wiley Wallaby story

From a family-owned company in Perham, Minn. comes the world’s tastiest soft-and-chewy licorice, known throughout the country for its bursting flavor and chewy, twisted texture that’s like no other candy.

Quality is at the heart of every Wiley Wallaby product, and its makers – three generations of family ownership – ensure that every flavor is vegan, fat-free, and made from wholesome ingredients. It took Wiley Wallaby more than a year and a half and 100,000 pounds of “test” licorice to create the perfect formula for soft-and-chewy licorice. You’ll be able to taste that perfection in every bite.

Wiley Wallaby Licorice is available for purchase at, Amazon, Target, Walmart, Hy-Vee, 7-11, Circle K, Family Dollar, Dollar Tree, Whole Foods Market, HEB, Giant, Cub Foods, Coborns, Schnucks, and Meijer.

Where’s Wiley Wallaby?

Want to find out where the Wiley Wallaby Mobile Tour is headed next? Visit to track the tour and make plans to meet us on the road.

About Wiley Wallaby

Part of KLN Family Brands, a third-generation family-owned company in Perham, Minn., Wiley Wallaby is a leading soft-and-chewy licorice brand, with national distribution to more than 30,000 retailers. Wiley Wallaby products are small-batch tested and made from only the most wholesome ingredients, with no high-fructose corn syrup and only sustainably sourced palm oil. With 17 different flavors, Wiley Wallaby has something for everyone. Visit to learn more, find a retailer, or place an order.

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