Insights on the Smart TV Global Market to 2027 – by Resolution, Screen Size, Panel Type and Region –


DUBLIN–()–The “Global Smart TV Market” report has been added to’s offering.

Smart TV is defined as a digital television with integrated internet and interactive features. It is a mixture of computer & social TV which allows users to use all the features of computers or smartphones on TV.

This is also called as connected TV. These are responsible for transforming the television industry by providing a broad spectrum of innovative features via internet-connected services that were not available with traditional CRT televisions. Smart TVs have Wi-Fi capability or an Ethernet port which allows users to stay connected to the internet.

Market Drivers

The shifting consumer preferences towards online content as a result of increasing penetration of high speed internet across the globe are expected to propel the growth of global smart TV market throughout the forecast period. Various providers are teaming up with streaming device manufacturers. For Example, Sharp Corporation had incorporated Roku in its smart TV sets so that customers can personalize the screens of their TV sets & access the Roku channel store.

The smart TV manufacturers are competing for the latest innovations in the user interface; content aggregation & application development, such as smart TVs come with an operating system which can run apps and widgets that can stream videos & music. Various regional players are focusing on expanding their presence across the globe to gain market share. The Smart TV industry is witnessing intense rivalry among premium segment as players have exhibited keenness towards introducing & promoting Ultra High Definition (UHD) screens. This is expected to boost the target market growth over the forecast period.

Market Restraints

Lack of high speed internet in merging economies is expected to hamper the global smart TV market growth during this forecast period.

Market Segmentation

By Resolution

  • 4K UHD TV
  • HDTV
  • Full HD TV
  • 8K TV

By Screen Size

  • Below 32 inches
  • 32 to 45 inches
  • 46 to 55 inches
  • 56 to 65 inches
  • Above 65 inches

By Panel Type

  • LCD
  • LED
  • OLED
  • QLED

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Companies Mentioned

  • Sony Corporation
  • Samsung Electronics Co. Ltd
  • LG Electronics Inc.
  • Panasonic Corporation
  • IZIO Inc
  • Apple Inc
  • Hisense Group Co. Ltd
  • Sharp Corporation
  • Koninklijke Philips NV
  • TCL Corporation
  • Insignia Systems Inc.

Key Questions Addressed by the Report

  • What are the Key Opportunities in Global Smart TV Market?
  • What will be the growth rate from 2019 to 2027?
  • Which segment/region will have highest growth?
  • What are the factors that will impact/drive the Market?
  • What is the competitive Landscape in the Industry?
  • What is the role of key players in the value chain?
  • What are the strategies adopted by key players?

For more information about this report visit

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