Nicki Minaj’s Instagram Post Causes Crocs Sales Spike, Crashes Sites

Crocs have become somewhat of a staple shoe during the pandemic, with stocks soaring and the company pulling in record amounts of revenue.

Nicki Minaj’s Instagram Post Causes Crocs Sales Spike, Crashes Sites - SurgeZirc FR
Nicki Minaj’s Instagram Post Causes Crocs Sales Spike, Crashes Sites / Photo credit: Instagram

Nicki Minaj is the latest celebrity to trade in her high heels for a pair of classic Croc clogs — but true to form, she took her pair to the next level.

The “Super Bass” rapper, 38, posed wearing nothing but a pair of hot pink Crocs plastered with bedazzled Jibbitz, including Chanel’s iconic double-C logo.

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Covering herself with two pink heart-shaped pillows, Minaj also accessorized with several diamond necklaces, bracelets and anklets, perched on top of a desk in an all-pink office.

It’s unclear whether the pic is a hint that Minaj will be collaborating with Crocs, following in the footsteps of Post Malone, Justin Bieber and Bad Bunny — all of whom have had wildly successful launches with the footwear company in the past year.

However, what is obvious is that her fans are clamouring for the statement-making shoes. Thanks to her post, Nicki Minaj reportedly caused a 4,900% spike in sales of pink Crocs specifically and even crashed the retailer’s website.

Crocs have become somewhat of a staple shoe during the pandemic, with stocks soaring and the company pulling in record amounts of revenue.

Most recently, Questlove sported a gold pair at the 2021 Oscars — “I’m tired of suffering while stunting,” he said on Instagram after the red carpet — while “Succession” star Nicholas Braun wore them to the Emmys in September, proving that there’s no occasion too formal for Crocs.

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“I don’t think they’ll fade away from the fashion light for a while,” Noah Zagor, senior menswear editor at WGSN, a trend forecasting group, told The Post recently.

“It just becomes, ‘That’s a practical shoe to have in my life.’”

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