Hello,.. Gucci has just reformed “The Late Late Show.” The Italian fashion house has brought James Corden to play host on a fictional Gucci talk show for its new Beloved ad campaign.
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It will be interacting with guests including famous singer Harry Styles, Diane Keaton, tennis pro Serena Williams, Dakota Johnson, Sienna Miller and Awkwafina, and the stars are all naturally, dressed head-to-toe in Gucci, with various handbag designs from the Beloved collection taking centre stage.
Harry Styles rocks flared jeans, a flower-printed top and a fur coat, clutching a black Jackie 1961 handbag ($2,300). Meanwhile, in a video of the talk show appearance, Corden and Harry made fun of a presumably imaginary time when they find each other outside of a diner.
Gucci creative director Alessandro Michele said in a statement, “We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people.
“We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many.
“It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.”
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Harry Styles fans, obviously couldn’t get enough of the launch.