Jennifer Aniston, 51, announced on Wednesday she’s joining collagen brand Vital Proteins as its new chief creative officer. She’s expected to star in campaigns for the company… plus advising them on new product innovations and overall brand positioning.
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Aniston said in a press release, “Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago. Now to have the opportunity to be a part of the brand in a bigger way, as a chief creative officer, is very exciting to me”
Jennifer Aniston shows off her luring ageless physique in her first campaign for the company in an array of midriff-baring activewear looks while jogging and doing yoga.
“Our strength starts from within, so I choose good nutrition and the right supplements to start off my day. My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie… so easy to use,” Aniston quotes.
Aniston shouted the brands out in a 2018 interview with Well + Good, saying, “There’s a collagen peptide that I’ve been loving, I’ve been seeing a difference! My nails are stronger and there’s a healthier, how do you explain it? A glow. It’s sort of that working from the inside-out thing.”
Apparently, this is Jennifer Aniston’s first collaboration in the wellness business, and it looks like a next step for the actress, who previously held a partial stake and served as a spokesperson for hair care brand “Living Proof”.
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Aside from Vital Proteins, she’s worked with skincare company “Aveeno” since 2013 and spent over a decade as the celebrity face of Smartwater.
On the part of Vital Proteins, this is its second collaboration with a celebrity. The company initially partnered with Kourtney Kardashian and her Poosh lifestyle website on a pair of exclusive collagen powders in 2019.